| Networking: |
|---|
| network your networks |
| never stop growing your network |
| network with the media in your niche |
| build that list |
| join forces with other businesses |
| integrate your brand into social media |
| maintain relationships with clients |
| leverage linked-in |
| facebook it! |
| YouTube dramedy series |
| forum chatter |
| Knowledge Sharing: |
|---|
| guest blogging |
| share your expertise freely |
| create relevant content |
| write for trade magazines |
| tell memorable stories |
| work for free |
| be transparent, tell your story |
| free content! |
| write a book |
| white paper |
| don't over-use news releases |
| article marketing |
| blog tour |
| blog blog blog to get media |
| attend annual conferences |
| sell marketing materials |
| review exchange |
| Online Marketing: |
|---|
| leverage online forums |
| google adwords on the cheap |
| Its all keywords |
| create an e-news for your business |
| survey your customers... Then leverage it |
| pay per click |
| online reviews |
| online-map listings |
| twitter scavenger hunt |
| do you e-mail? |
| online/offline engagement with web |
| tweet tweet tweet |
| use twitter search |
| bookmarks woo! |
| Direct Marketing: |
|---|
| buzz marketing at trade shows |
| participate in trade associations |
| enter a business award competition |
| sponsor your local sport teams |
| go to the chamber |
| personalized gifts |
| hand written follow up cards |
| inspire customers to call you |
| HARO gift bags |
| free soap |
| host educational events |
| go viral |
| donate your products to non-profits |
| free events |
| neighborhood food |
| food! |
| charity donations |
| Proactive: |
|---|
| follow all leads |
| follow newspapers and magazines |
| volunteer |
| survey customers |
| become a resource |
| listen! |
| surprise! |
| love your customers... really |
| leverage existing customers |
| help first |
| Source: |
|---|
| http://www.toiletpaperentrepreneur.com/blog/marketing-strategies-for-small-business |
| Others: |
|---|
| focus on one contact |
| get out of the dark ages |
| The "wow" factor |
| the low hanging fruit |
| use short compelling videos |
| be a thought leader |
| apply the triple play |
| define your target |
| rank high |
| go for the gold |
| share A% of sales |
| coupon it! |
| contest it up |
| build champions |
| cell-it-up |
| be a pilot |
| get endorsements |
| outsource |
| the "FOJ" sticker |
| leverage local |
| help "other employees" |
| it's ok to insult some people |
| you're not that great |
| your new best friend: fed-ex drivers |
| logo it up |
| LOL! |
| stay slient |
| fund raisers rock! |
| return the favor |
| name my name |
| small groups rock |
| fundraiser partnering |
| top of mind awarness |
| news hooker |
| just wrap it |
| treat the local police |
| teleseminar gold |
| differentiate dramatically |
| be outrageous |
| find an intern |
| teabag it up |
| long shelf life |
| frequent buyer program |
| CEO space |
| pay for placement |
| make their job easier |